We did not start favURL because we wanted to build a website tool. We started it because we believed something small businesses were sitting on, their own customers' words, deserved to be seen. That belief is still true. This company is not.
On November 15th, favURL will shut down.
Why we started
The why never changed, even as almost everything else did. A friend had a restaurant with two hundred Google reviews and no way to show them to anyone. His customers had already written the best marketing copy he would ever get, paragraph by paragraph, and it was locked inside a platform nobody scrolls through. We believed that was wrong. Not a business opportunity first, a wrong we wanted to fix first. The opportunity came after.
We believed that if you already earned the trust, in real reviews, from real people, you should not have to pay a designer or learn a website builder to show it. That belief carried us through building the product, through two pivots, and through every late night since.
What it cost us to learn that
We built and rebuilt this twice. The first version was closer to a simple page generator: point it at a business, get a page. It worked, but it did not hold anyone's attention past the first look, because a page with no ownership, no editing, and no reason to come back is a demo, not a product.
The second pivot was about depth over reach: fewer assumptions, more actual control handed to the business owner. Editing. Claiming. A dashboard. Billing. The parts that make something a tool people keep, not a novelty they screenshot once. That pivot is the version that grew into what favURL became: pages spanning dozens of categories, dozens of cities, and real people who claimed their pages and edited them by hand.
We learned a lot in that process. We learned that being right about the why, reviews deserve better than a map pin, does not automatically make the how sustainable. We learned that building fast with AI can get a product further in five weeks than we expected, and that the distance between "works" and "lasts" is still measured in years, not weeks. We learned more from watching real business owners use pages we built for them than from any plan we wrote beforehand.
What we built, honestly
Not to dwell on it, but so it is on the record: hundreds of generated pages, spanning over a hundred categories and dozens of cities, used by real business owners who claimed them, edited them, and put them in their Instagram bios and on their counters as QR codes. People trusted us with their reviews, their branding, and in some cases their subscription payment. That trust is the part we take most seriously in closing this down properly.
Why we are stopping
Not because the belief was wrong. Because keeping a product like this running responsibly, for the people who trusted us with their business page and their card, takes more than two people and a domain that cost less than $20 to start it. We would rather close it with care than let it drift into something we could not stand behind.
What happens next
We are not disappearing overnight. Here is exactly what to expect:
- Service ends November 15th, 2026. Until then, everything keeps working as normal, pages stay live, editing stays on, support stays on.
- Full refunds for everyone who paid. If you are on Basic, Pro, or Agency, you will be refunded in full, no exceptions and nothing to ask twice for. We will reach out directly with the details.
- You can export your page. If you want to keep what we generated from your reviews, you will have the option to export your landing page before the shutdown. We built this from your reviews; you should be able to walk away with it.
If you have a page on favURL and have not heard from us directly by the time you read this, reach out through the contact page and we will make sure you are taken care of before November 15th.
Thank you
To everyone who searched their business, generated a page, claimed it, edited it, or paid for a plan: thank you for trusting two people and an idea that started with someone else's Google reviews. We believed reviews deserved better than being invisible. We still do. This chapter of trying to fix that is closing, but the belief behind it was never the part we got wrong.
Valon Badivuku, co-founder