Val is an ex-founder, back in the startup world after a 10-year break since his last exit. His close friend Valter runs a restaurant with about 10 staff. When Val started helping Valter get his online presence sorted, he hit the same wall every time.
Every link-in-bio tool was just a list of links. Menu, hours, booking. None of it explained why someone should actually walk in. Every website builder wanted hours of setup that neither of them had.
One night Val sat down and read through all 200+ of Valter’s Google reviews. What he found stopped him cold. The customers had already done all the marketing work. Vivid, specific, honest descriptions of exactly why the restaurant was worth visiting. Sitting there completely unused on a Google page that most people never read past the star rating.
So Val built favURL. It reads your Google reviews, finds the real patterns in why customers choose you, and generates a hub page from that. Your links, hours, photos, and an AI-written bio in one place. Ready in 20 seconds.
Valter was the first user. He also became an accidental co-founder, because once he saw what the page looked like, he had a hundred opinions about it. He still does. His restaurant is essentially the product’s live testing ground, and his feedback has shaped almost every feature that followed.